This standout work shows you can be smarter and targeted in traditional formats in an age of digital engagement.
"ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?"
This standout work shows you can be smarter and targeted in traditional formats in an age of digital engagement. I can't help but think Grey uncovered a powerful insight that told them that the people who need help most (children) could also help themselves if they were informed. Following that assumption, did they see the opportunity for advertising to become more relevant, even functional, by digging for a meaningful behavior change (self-informing)?