A good description of HP's ePrint Live! live comedy campaign in a Bloomberg interview with Tariq Hassan, VP Worldwide Branding and Marketing, HP IPG. My agency, Porter Novelli, devised and lead the work. I was lead strategist on this campaign.
Thursday, April 28
Tuesday, April 26
John Havens Makes AR Easy
From my colleague, John Havens, the most influential speaker on augmented reality on the planet...
Monday, April 18
Creating Shared Value - Original HBR article
While I continue working on the second installment of my blog post: Triangulating Marketing Forces: Shared Value, Sharing Economy, and Purpose-Driven Marketing , I thought I would post Michael Porter and Mark Kramer's original HBR article on Shared Value.
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