A good description of HP's ePrint Live! live comedy campaign in a Bloomberg interview with Tariq Hassan, VP Worldwide Branding and Marketing, HP IPG. My agency, Porter Novelli, devised and lead the work. I was lead strategist on this campaign.
Tuesday, April 26
Monday, April 18
While I continue working on the second installment of my blog post: Triangulating Marketing Forces: Shared Value, Sharing Economy, and Purpose-Driven Marketing , I thought I would post Michael Porter and Mark Kramer's original HBR article on Shared Value.